NASCAR fans have the opportunity to not only get up close and personal with two high-powered stock cars at machine tool builder Doosan Infracore’s Booth S-8100, but also meet their drivers.

Haas Automation has sixteen machines on display in its booth (S-8119), but those tell only part of the story for a machine tool builder that markets its products globally. “Building the brand” is a consistent effort that goes well beyond introducing new models at every major manufacturing show.